Tell Mattel: No More Plastic Packaging

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Sponsor: Free The Ocean

Every parent has seen it: the amount of plastic packaging for toys is ridiculous. The consequences for our oceans are dire.


Over 28 BILLION pounds of plastic enters the ocean each year.1 Plastic packaging is the single biggest contributor, representing a massive 42% of the plastic polluting our oceans.

Plastic in our oceans kills over ONE MILLION marine animals each year. Mammals, fish, sharks, turtles, and birds die from entanglement in or ingestion of plastic.2 Sea turtles are especially susceptible as the plastic they consume gets trapped in their stomachs, preventing them from swallowing real food... and they starve.3 This is a serious issue.

Toys are one of the worst offenders when it comes to plastic packaging, and Mattel is one of the world's largest toy manufacturers.4 The amount of plastic used to package their toys is staggering. Ironically, the kids opening the toys enclosed in plastic packaging are the ones who are going to be impacted the most. If nothing changes, by the time a 5-year old today turns 35, plastic in the oceans will outweigh the fish.5 Let's not make children choose between toys packaged in plastic and a healthy ocean.

Although there'll soon be a 'How2Recycle' sticker on some of Mattel's products6, the truth is only 9% of plastic ever actually gets recycled.7 Mattel needs a wake-up call when it comes to the impact created by their plastic packaging. Not only would a change in packaging benefit our environment, the ocean, and marine life - it would also benefit the children who play with Mattel's toys. We know this can be done, because Hasbro has already committed to phase out plastic in all of its packaging.8

When we speak out together, we can make companies take action. Tell the CEO of Mattel, Ynon Kreiz, to redesign Mattel's packaging to eliminate plastic!

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The Petition:

To: Ynon Kreiz, CEO of Mattel, Inc.

Plastic packaging is the single biggest contributor to the plastic that ends up in our oceans - which is a staggering 18 billion pounds per year. Plastic pollution kills over 1 million marine animals every year and severely damages the marine ecosystem.

As one of the world's largest toy manufacturers, Mattel's product packaging contributes to a massive amount of plastic. I know you're adding a 'How2Recycle' sticker to some of your products but unfortunately, only 9% of all plastic actually gets recycled. The reality is, this won't meaningfully reduce plastic waste, but using plastic-free alternatives for your packaging will.

It's estimated that by the time a 5-year-old today, turns 35, plastic in the oceans will outweigh fish. But we can change that. Let's not give a child the choice between a toy packaged in plastic and a healthy ocean. Ynon, changing Mattel's packaging would not only benefit the ocean and marine life but would also benefit the children who play with your toys. Please make the right decision and redesign Mattel's packaging to eliminate plastic.

Thank you!

Free the Ocean

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